For Immediate Release:
April 13, 2022
Megan Wiltsie 202-483-7382
Houston – Ahead of Orthodox Easter (April 24)—and because Texas is the top lamb-producing state—PETA has erected a sky-high message near Annunciation Greek Orthodox Cathedral, one of the largest Greek Orthodox churches in the country, featuring a mother sheep nuzzling her lamb and a plea to recognize her love for her baby and go vegan.
“Orthodox Easter is a time of compassion and remembrance, and how wonderful if we extend that consideration to mother sheep and their bond with their babies,” says PETA Vice President Dan Paden. “PETA encourages everyone to recognize other animals as good-natured individuals who deserve our mercy.”
Lambs slaughtered for food are confined to filthy, crowded feedlots. Within weeks of birth, their ears are hole-punched, their tails are chopped off, and the males are castrated—all without pain relief. At slaughterhouses, the young, gentle animals are slashed across the throat, often while they’re still conscious. None of this should be part of Orthodox Easter.
With the abundance of animal-free roasts available, celebrating Orthodox Easter with kindness has never been easier. PETA’s Christian outreach division, LAMBS—which stands for “least among my brothers and sisters” from Matthew 25:40—offers a guide to celebrating a vegan holiday.
PETA’s billboard is located at 607 Oakley St., near grocery stores and within a mile of Annunciation Greek Orthodox Cathedral.
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.