Let Easter Be a Celebration of All Motherhood, PETA Pleads

For Immediate Release:
April 6, 2022

Megan Wiltsie 202-483-7382

St. Louis – Because the city has a rich Catholic history—the archdiocese was known as the “Rome of the West”—and is located in the third-highest cow-producing state in the U.S., PETA has erected a sky-high message near the Cathedral Basilica of Saint Louis, featuring a mother cow nuzzling her calf and a plea to recognize her love for her baby and go vegan this Easter.

“Easter is a season of compassion and remembrance, and how wonderful if we extend that consideration to mother cows and their bond with their calves,” says PETA Vice President Christina Matthies. “PETA encourages everyone to recognize other animals as good-natured individuals who deserve our mercy, on Easter and every other day.”

Cows in the meat industry are often confined to cramped, filthy feedlots without protection from the elements. Calves are torn away from their mothers within hours of birth and are castrated and branded without pain relief. At the slaughterhouse, workers shoot them in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious and able to feel pain. None of this should be part of Easter.

With the abundance of animal-free roasts available, celebrating Easter with kindness has never been easier. PETA’s Christian outreach division, LAMBS—which stands for “least among my brothers and sisters” from Matthew 25:40—offers a guide to celebrating a vegan holiday, and PETA offers a free vegan starter kit.

PETA’s billboard is located in the Forest Park Southeast neighborhood behind 4219 Papin St., near the intersection with S. Boyle Avenue.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind