Ladies In Lettuce-Leaf Bikinis To Celebrate Vegan Butcher Shop’s Opening

PETA's 'Lettuce Ladies' Will Dish Up Meat-Free Meats and Cheese-Free Cheeses to Passersby

For Immediate Release:
January 22, 2016

Catie Cryar 202-483-7382

PETA’s “Lettuce Ladies,” wearing little more than strategically placed lettuce leaves, will brave the cold this Saturday outside The Herbivorous Butcher—the nation’s first all-vegan butcher shop—as it opens its doors for the first time. The Lettuce Ladies will serve up tasty samples of vegan meats to encourage passersby to try vegan Italian and breakfast sausages, Korean and barbecue ribs, bratwurst, and other deli items—instead of animal flesh.

Where:           The Herbivorous Butcher, 507 First Ave. N.E., Minneapolis

When:             Saturday, January 23, 12 p.m. sharp

“The Herbivorous Butcher boasts the only meat case in the country with PETA’s stamp of approval,” says PETA Executive Vice President Tracy Reiman. “Anyone hungry for a meal that’s as kind to our arteries as it is to animals can reach for delicious plant-based bratwurst, sausage, ribs, and more.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—has documented that chickens and turkeys in the industrialized meat industry have their throats cut while they’re still conscious. Piglets are castrated and have portions of their tails cut off without any painkillers, and cows are hung upside down and often skinned while they’re still alive and able to feel pain. Avoiding animal products not only prevents cruelty but also reduces a person’s chances of suffering from cancer, diabetes, heart disease, obesity, and strokes.

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For Media: Contact PETA's
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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind