INTERMIX Makes Compassionate Decision to Remove Fur From Its Coveted Collections

Beloved Boutique Learned From PETA That Animals Are Electrocuted, Bludgeoned, and Skinned Alive for Fur

For Immediate Release:
November 2, 2016

Sophia Charchuk 202-483-7382

New York

Proving that a fashion company can be both chic and compassionate, popular retailer INTERMIX is now fur-free. The New York–based boutique—which sells sought-after styles and exclusive designer products online and in more than 40 stores across the United States and Canada—joins the other beloved brands owned by Gap Inc., including Gap, Banana Republic, Old Navy, and Athleta, in choosing to leave fur out of its collections.

“INTERMIX’s compassionate and business-savvy decision to ban fur has made a world of difference for animals who are caged, shocked, beaten, and skinned alive for coats, collars, and cuffs,” says PETA Executive Vice President Tracy Reiman.

“PETA is calling on any retailer that still sells the remains of abused animals to join INTERMIX in realizing that the future of fashion is kind, not cruel.”

PETA’s video exposé of the international fur trade, narrated by fashion icon and actor Eva Mendes, shows that animals on fur farms in China—the world’s largest fur exporter—spend their entire lives confined to cramped, filthy wire cages without access to food and clean water before they’re electrocuted, gassed, or poisoned. Some animals, including millions of dogs and cats, are beaten, hanged, and frequently skinned alive for their fur. Others are caught in steel-jaw traps—which slam shut on an animal’s leg, often down to the bone, causing excruciating pain—and sometimes attempt to chew off their own limbs to escape. If trapped animals don’t die from blood loss, infection, or gangrene, trappers strangle, beat, or stomp them to death.

INTERMIX joins hundreds of other fashionable companies that are fur-free, including J.Crew, Calvin Klein, Ralph Lauren, H&M, Inditex (which owns Zara), Ann Inc., Benetton, Juicy Couture, and many more.

PETA—whose motto reads, in part, that “animals are not ours to wear”—urges all shoppers to go fur-free and stick to kind retailers that have done the same.

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