In the Wake of Deadly Floods, PETA Offers Lifesaving Disaster-Preparedness PSA

For Immediate Release:
January 7, 2016

Lauren Rutkowski 202-483-7382

Following flooding in the Plains and Midwest that left thousands of homes and businesses damaged and killed more than 40 people, PETA is reminding everyone of their lifesaving disaster-preparedness PSA. The spot offers important advice for ensuring the safety of companion animals should residents experience major flooding or be forced to evacuate.

The PSA, which you can view here, is shot from the point of view of a dog who’s stranded in floodwaters. As a helicopter lifts off, the dog barks frantically and slowly slips beneath the surface. The PSA asks viewers to “have a plan. Save your pet.”

We also hope you will alert your audience to the following information, which could help save the lives of cats, dogs, birds, and other animal companions who need to be included in disaster-preparation plans:

  • Get your animals microchipped, and put secure, legible ID tags on them.
  • During a flood, never leave your animals outdoors, tied up, or confined in any way, as they will likely become trapped and be unable to flee rising waters. (Please click on the hyperlinks to see photos of dogs who were left outside during past storms.)
  • In the event of an evacuation, never leave your animals behind to fend for themselves.
  • Know your emergency destination ahead of time. Although human shelters often refuse animals, motels in the area will probably accept dogs, cats, and other small animals in an emergency. Do not plan to leave animals unsupervised in a car—they can suffer from heatstroke once ambient temperatures rise above 70 degrees, even if they’re given water and the windows are slightly open. Animals can also be stolen out of parked vehicles.
  • Place small animals in secure carriers, and keep dogs on a leash. Frightening sounds and unfamiliar surroundings may make them bolt. Take water and food bowls, your animals’ favorite toy or blanket, a towel, and enough food to last them at least a week.
  • Watch for other animals in need, including strays and those who’ve been left behind by neighbors. If you see an animal in distress and are unable to help, note the animal’s condition and location and call authorities for help as soon as possible.

More information is available on

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