‘I’m ME, Not MEAT!’ Chicken Proclaims on Local Buses

PETA Is Back With Campaign Calling for Compassion for All Individuals

For Immediate Release:
October 8, 2019

Brooke Rossi 202-483-7382

Caldwell, Idaho – Local officials may not yet have followed PETA’s suggestion to change the name of Chicken Dinner Road to the kinder, simpler name of “Chicken Road,” but PETA is still making sure that chickens get their day—in time for National Vegetarian Awareness Month—courtesy of ads on local buses that show a chicken’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.

“PETA is asking everyone to see the individual behind every so-called ‘chicken dinner,'” says PETA President Ingrid Newkirk. “Chickens have distinct personalities, communicate with their chicks while they’re still in the shell, and feel pain and fear just as all animals do—and we can all help these sensitive birds by keeping them off our plates.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is the human-supremacist worldview that other species are nothing more than commodities. Chickens killed for their flesh are crammed by the tens of thousands into filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. At the slaughterhouse, their throats are cut, often while they’re still conscious, and many are scalded to death in defeathering tanks. Every person who goes vegan saves the lives of nearly 200 animals each year.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind