He’s Everywhere! Joaquin’s in Atlanta Urging You to Go Vegan

Billboard Encourages People to Try to Relate to Who's on Their Plate

For Immediate Release:
February 3, 2020

Megan Wiltsie 202-483-7382

Atlanta – He’s in London. He’s in Hollywood. He’s in Atlanta. PETA’s 2019 Person of the Year, Joaquin Phoenix, is asking everyone to go vegan in a new PETA ad that’s just gone up in Buckhead declaring, “We Are All Animals.” The ad urges people to help “end speciesism,” which is the damaging belief that—despite their extraordinary talents, abilities, and intelligence—all other animal species are inferior to humans.

“When we look at the world through another animal’s eyes, we have to realize that inside we’re all the same—and so we all deserve to live free from suffering,” says Phoenix.

The United Nations states that animal agriculture is responsible for nearly a fifth of human-induced greenhouse-gas emissions—and warns that a global shift to vegan eating is vital if we are to combat the worst effects of climate change.

Because of human prejudice, billions of animals are tormented and killed in the food industry every year. Every person who goes vegan saves the lives of nearly 200 animals annually.

PETA—whose motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way”—encourages everyone to combat speciesism by choosing delicious vegan food and otherwise rejecting the exploitation of all animals.

Phoenix’s decades-long partnership with PETA includes campaigns against the wool (2016), dog-leather (2015), exotic-skins (2013), fishing (2013), and meat (1998) industries, among others. He’s part of a long list of celebrities—including Michael Keaton, Woody Harrelson, Natalie Portman, Edie Falco, Richard Linklater, and Alicia Silverstone—who’ve teamed up with PETA to promote kindness to animals.

The billboard is located on Peachtree Road, east of E. Paces Ferry Road, facing north.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind