Joaquin Phoenix Brings Anti-Wool Message to Columbus

Actor Joaquin Phoenix is a known advocate for animals and longtime vegan, and he has already tackled the barbaric leather industry, famously donning vegan leather to play the role of Johnny Cash. In a beautiful ad shot by Michael Muller, Joaquin turns his focus to wool, admitting that he didn’t previously realize how cruel its production is.

Joaquin Phoenix in Anti Wool Ad

Whether suits are for work or play, they do not need to involve wool. Cruelty-free fabrics are becoming more and more available every day. For his PETA ad, Joaquin was outfitted by Brave GentleMan in clothing made from cutting edge, vegan materials such as “future-wool.”

Sheep are known for being docile, gentle animals, which makes their abuse even more unbearable to imagine. Just like cows and dogs in the cruel leather industry and rabbits in the angora industry, sheep raised for wool suffer greatly. The gentle animals are often beaten, kicked, and mutilated so that their wool can be made into sweaters, coats, scarves, gloves, and boots.

Check out the behind-the-scenes video and exclusive interview from Joaquin’s anti-wool photo shoot.

Compassion is always in fashion, and having a heart is easier than ever. With vegan clothing, shoes, handbags, and other accessories in high demand, major fashion houses and smaller retailers worldwide are jumping on board the skins-free trend, making vegan items easily accessible to consumers.

For every stitch of wool, leather, or any animal skin, animals endure an agonizing life and a painful death. Join Joaquin in revolutionizing your wardrobe, and pledge to choose cruelty-free materials!

Special thanks to The Gentle Barn.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind