For Immediate Release:
February 14, 2023
Robin Goist 202-483-7382
Las Cruces, N.M. – Local diners just might think twice about chowing down on fried chicken after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. It will debut by driving through Las Cruces Downtown Plaza on Thursday before moving on to confront diners at Grandy’s, Hooters, Buffalo Wild Wings, Chick-fil-A, Cattle Baron, and other eateries through Friday as part of the group’s national tour.
When: Thursday, February 16, 12 noon
Where: Las Cruces Downtown Plaza, 200–298 N. Main St., Las Cruces
“Behind every barbecued wing or bucket of fried chicken is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and that the kindest meal is a vegan one.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview.