For Immediate Release:
February 1, 2023
Robin Goist 202-483-7382
Amarillo, Texas – Local diners just might think twice about chowing down on fried chicken after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. It will debut by driving through the Route 66 Historic District and circling the Potter County Courts Building on Friday before moving on to confront diners at Texas Chicken Bowl, Golden Chick, Chicken Express, Chick-fil-A, and other eateries through Saturday as part of the group’s national tour.
When: Friday, February 3, 12 noon
Where: Potter County Courts Building, 501 S. Fillmore St., Amarillo
“Behind every barbecued wing or bucket of fried chicken is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and that the kindest meal is a vegan one.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview.