For Immediate Release:
December 15, 2022
Lauren Kent 202-483-7382
Lafayette, La. – Local diners just might think twice about chowing down on fried chicken after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. The truck will make stops at Zea Rotisserie & Bar, Social Southern Table & Bar, KOK Wings & Things, South College Center, and Pat’s Downtown on Saturday and Sunday as part of the group’s national tour.
“Behind every barbecued wing or bucket of fried chicken is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and that the kindest meal is a vegan one.”
Birds killed for their flesh are bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. They’re trucked through all weather extremes, sometimes over hundreds of miles and without any food or water, to slaughterhouses, where their throats are slit—often while they’re still conscious.
The “Hell on Wheels” tour previously staked out chicken restaurants in New Orleans and Baton Rouge, Louisiana; Tallahassee and Jacksonville, Florida; Charleston, South Carolina; and Greensboro, Raleigh, Wilmington, and Winston-Salem, North Carolina. Upcoming stops include Houston and San Antonio, Texas.
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.