For Immediate Release:
July 7, 2022
Robin Goist 202-483-7382
Buffalo, N.Y. – Diners at the Taste of Buffalo food festival might just think twice about chowing down on chicken wings after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real, sickly chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries. The truck will stake out the festival all weekend as part of the group’s launch of its national tour.
“Behind every chicken sandwich or Buffalo wing was a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember the meat industry’s cruelty to birds and that the kindest meal is a vegan one.”
Birds killed for their flesh are bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight, and the sheds in which they’re confined are so filthy that the red, watery goo in packages of chicken is referred to as “fecal soup.” They’re trucked through all weather extremes, sometimes over hundreds of miles and without any food or water, to slaughterhouses, where their throats are slit—often while they’re still conscious.
Some upcoming stops on the “Hell on Wheels” tour include the Chick-fil-A in Times Square, a slew of fried chicken restaurants in Nashville, and the Memphis Chicken & Beer Festival.
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.