‘Grow Vegan, America’ PETA Ads Sprout for Iowa State

For Immediate Release:
August 6, 2021

Tapi Mbundure 202-483-7382

Des Moines, Iowa – In time for the Iowa State Fair, one of the biggest agricultural and industrial expositions in the country, PETA is placing patriotic ads on local buses touting vegan eating, which helps animals, boosts health, benefits the environment, and is the way of the future for the nation’s farmers—plus, it’s as American as apple pie.

“During the Iowa State Fair is the perfect time to kick back with veggie burgers, soy dogs, corn on the cob, and egg-free potato salad,” says PETA President Ingrid Newkirk. “PETA’s heartland ad is all about having a heart and celebrating animal-free agriculture, and Iowa is already a leading soy and corn producer.”

A report in the Proceedings of the National Academy of Sciences of the United States of America states that if U.S. farmers were to use all the land currently devoted to raising cows, pigs, and chickens for growing plants for human consumption instead, they could feed more than twice as many people as they do now. And such a move would prevent animals used for food from suffering in crowded facilities and enduring a terrifying trip to the slaughterhouse, where they’re strung up and their throats are slit. Animal farming is also responsible for greenhouse gases, massive water consumption, groundwater contamination, and fecal pond pollution, and it’s linked to cancer of the colon and prostate, diabetes, heart disease, and high blood pressure.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

Each bus will display PETA’s ad for four weeks and run a route in the greater Des Moines area that includes trips to and from the fair.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind