Gov. Bentley’s Lottery Plan Prompts Sexy Billboard: ‘Don’t Gamble With Your Health—Go Vegan!’

PETA Ad Urges Residents to Reduce Their Risk of Suffering From Costly Diseases by Ditching Meat, Dairy Foods, and Eggs

For Immediate Release:
July 29, 2016

Sophia Charchuk 202-483-7382

Montgomery, Ala. – Hot on the heels of Alabama Gov. Robert Bentley‘s announcement of his plan to help relieve the state’s budget crisis by pushing for a statewide lottery, PETA is negotiating with outdoor advertisers to place a billboard near the state’s capital reminding residents that they can keep their wallets plump and their waistlines trim by simply ditching meat, dairy foods, and eggs, which are linked to chronic diseases with hefty medical bills. The provocative ad will feature a seductive woman holding lottery tickets next to the words “Don’t Gamble on Your Health. Go Vegan!”

Alabama lottery billboard

“Alabama’s best bet for easing its budget crisis is encouraging residents to go vegan to reduce their sky-high rates of costly heart disease and stroke,” says PETA President Ingrid Newkirk. “PETA’s billboard is a reminder that ditching meat, dairy foods, and eggs is a surefire way to hit the health jackpot.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in addition to saving more than 100 animals every year from daily suffering and a terrifying death, going vegan reduces diners’ chances of developing heart disease by a whopping 32 percent, according to one of many large-scale studies at Oxford University. Leading medical experts have determined that healthy vegan meals can even reverse heart disease in people who already have clogged arteries. In addition, going vegan is associated with a reduced risk of suffering from diabetes, obesity, and cancer.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind