Giant Snow Globe Turns Twisted: PETA Display to Reveal Wool Horrors

Group Will Shock Shoppers With Violent Scene of Cruelty to Sheep

For Immediate Release:
September 13, 2016

Sophia Charchuk 202-483-7382

Los AngelesWhat:    In a scene resembling a clothing ad gone horribly wrong, PETA will inflate a life-size snow globe on Rodeo Drive on Wednesday—and inside the globe, two PETA members wearing big “wooly” sweaters, hats, and mittens will beat up realistic, “bloody” sheep. The provocative display is part of PETA’s #WoolFreeWinter campaign—an effort to alert consumers to the reality that sheep are beaten, punched, kicked, and even killed by impatient shearers in the wool industry.

When:    Wednesday, September 14, 12 noon

Where:    330 N. Rodeo Dr., Beverly Hills

“Most shoppers would be appalled to learn that numerous PETA exposés of the wool industry have revealed cruelty to sheep, who are beaten and left with bloody wounds for wool sweaters, coats, and scarves,” says PETA Executive Vice President Tracy Reiman. “As winter clothes hit store shelves, PETA is calling on caring people to give sheep some peace on Earth by choosing only wool-free, vegan apparel.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—recently revealed video footage showing that workers on a massive sheep farm in Australia cut flesh off sheep’s backsides with shears and throw and kick the animals. In the past 16 months, PETA has released five exposés recorded at 37 facilities on three continents revealing that sheep are mutilated, abused, and skinned alive. Shearers are often paid by volume, not the hour, which encourages fast, violent work that can lead to gaping wounds on sheep’s bodies. The wounds are then stitch closed—without giving the animals any painkillers.

Broadcast-quality video footage from PETA’s investigations is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind