Giant ‘Boycott Canada Goose’ Billboard Up Now in Detroit

PETA's Ad Near Canada Goose Retailer Moosejaw Blasts Animal-Abusing Brand for Hideous Cruelty Behind Fur-and-Feather Jackets

For Immediate Release:
December 5, 2018

Brooke Rossi 202-483-7382

Detroit – As part of its robust anti–Canada Goose holiday shopping campaign across the U.S. and Canada, PETA has posted an enormous digital billboard near a Moosejaw store—which sells Canada Goose jackets—that shows a coyote proclaiming, “I’m a Living Being, Not a Piece of Fur Trim,” next to the words “Boycott Canada Goose.”

The billboard is located at 1699 Brush St.—just blocks from the Moosejaw store on Woodward Avenue and about 20 minutes from the retailer’s Madison Heights headquarters—and will remain in place throughout the holiday shopping season.

“No jacket is worth the pain and suffering of coyotes who struggled in traps for days or geese who were trampled and suffocated,” says Executive Vice President Tracy Reiman. “PETA is upping the ante against Canada Goose and its retailers this holiday season until it agrees to drop fur and feathers and switch to warm, high-quality vegan materials instead.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that coyotes used for Canada Goose’s fur trim can suffer in traps for days before they’re shot or bludgeoned to death. Trapped coyote mothers desperate to get back to their starving pups have even attempted to chew off their own limbs to escape. In addition, a PETA video exposé revealed that workers at a Canada Goose down supplier rounded up terrified geese who piled on top of one another in an attempt to escape, causing suffocation and death. Workers then grabbed and carried birds by their necks and crammed them into cages so small that they couldn’t sit up fully or extend their wings.

A wide variety of top brands—including HoodLamb, Save the Duck, NOIZE, and Wuxly Movement—sell warm, stylish, cruelty-free coats that no animal had to suffer and die for.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind