General Mills Nabs PETA Award for New Line of Hearty Vegan Soups

'Good Natured Soups' Feed the Growing Demand for Plant-Based Meals

For Immediate Release:
October 21, 2016

Sophia Charchuk 202-483-7382

Minneapolis – Soup’s on at General Mills, Inc., which has just launched a new vegan product line under its Progresso brand: Good Natured Soups, which are loaded with beans, lentils, and vegetables. And in recognition of this innovative new offering, PETA is presenting General Mills with its Great Taste Award.

The Good Natured Soups line, already available in supermarkets, includes Hearty Tomato with Spinach and Roasted Garlic, Hearty Corn and Chipotle Chowder, and Hearty Lentil with Garden Vegetables. In each of the flavors, puréed beans and vegetables offer a dairy-free creamy texture.

“It’s a sign of our vegan-friendly times that a household name like Progresso is offering a line of vegan soups, making it easier than ever to find a delicious and easy plant-based meal at the local supermarket,” says PETA President Ingrid Newkirk. “PETA encourages other businesses to follow General Mills’ fine example and feed shoppers’ growing hunger for healthy, humane, and eco-friendly vegan dishes.”

Vegan eating is on the rise, and the market for meat alternatives is expected to reach $5.17 billion by 2020, a 6.4 percent increase from 2015. In the National Restaurant Association’s What’s Hot 2016 Culinary Forecast, vegan entrées placed among the top 10 in the “main dishes” category.

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that vegan meals spare animals daily suffering and a terrifying death in today’s industrialized meat, egg, and dairy industries. People who go vegan also have a lower risk of heart disease, cancer, obesity, and strokes and dramatically reduce their carbon footprint, as animal agriculture is one of the biggest producers of the greenhouse-gas emissions that contribute to climate change.

General Mills will receive a framed certificate.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind