Forever 21 Under Fire After Gruesome Wool Exposés

Protesting ‘Sheep’ to Hit Philadelphia at Height of Holiday Shopping Season

For Immediate Release:
December 20, 2018

Contact:
Brooke Rossi 202-483-7382

Philadelphia

Dressed in “bloody” white clothes and wearing sheep masks, a group of PETA protesters will gather outside a Forever 21 store in Philadelphia on Friday with signs proclaiming, “#Never21” and “Sheep Suffer for Wool,” to urge holiday shoppers to avoid the brand until it agrees to stop selling wool.

When:    Friday, December 21, 12 noon

Where:    Forever 21, 1708 Chestnut St., Philadelphia

The protests follow two new PETA video exposés recorded on sheep farms in Australia, the world’s largest exporter of wool and a source of wool used by Forever 21. Workers are shown beating petrified sheep in the face, deliberately mutilating them, and cutting the throats of fully conscious animals. The videos are PETA’s 10th and 11th exposés of the global wool industry since 2014, all of which the group has shared with Forever 21—but the company has refused to act.

“Sheep are beaten and mutilated for wool sweaters, coats, and scarves, and Forever 21 is profiting from this cruelty to animals,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on caring people to give sheep some peace on Earth this holiday season by choosing only wool-free, vegan apparel.”

PETA’s motto reads, in part, that “animals are not ours to wear,” and broadcast-quality video footage from PETA’s exposés is available upon request. For more information, please visit PETA.org.

GET PETA UPDATES
Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

Get the Latest Tips—Right in Your Inbox
We’ll e-mail you weekly with the latest in vegan recipes, fashion, and more!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.