Forever 21 Under Fire After Gruesome Wool Exposés

Protesting 'Sheep' to Hit Hollywood Boulevard Ahead of PETA's Day of Action Against Retailer

For Immediate Release:
December 19, 2018

Brooke Rossi 202-483-7382

Los Angeles – Dressed in “bloody” white clothes and wearing sheep masks, a group of PETA protesters will gather outside the Forever 21 store on Hollywood Boulevard on Thursday with signs proclaiming, “Forever 21: Sheep Suffer for Wool.” The protest comes at the height of the holiday shopping season and the day before PETA’s #WoolIsCruelDay, a social media day of action against Forever 21’s wool sales.

When:    Thursday, December 20, 12 noon

Where:    Forever 21, 6801 Hollywood Blvd. (near the intersection with N. Highland Avenue), Los Angeles

The protesters will screen footage from two new PETA video exposés recorded on sheep farms in Australia, the world’s largest exporter of wool. In them, workers are shown beating petrified sheep in the face, mutilating them, and cutting the throats of fully conscious animals. The videos are PETA’s 10th and 11th exposés of the global wool industry since 2014, all of which the group has shared with Forever 21—but the company has refused to act.

“Sheep are beaten, kicked, and mutilated for wool sweaters, coats, and scarves, and Forever 21 is profiting from this cruelty to animals,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on caring people to give sheep some peace on Earth this holiday season by saying #Never21 and choosing only wool-free, vegan apparel.”

PETA’s motto reads, in part, that “animals are not ours to wear,” and broadcast-quality video footage from PETA’s exposés is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind