Forever 21 Under Fire After Gruesome Wool Exposés

Protesting 'Sheep' to Hit Salt Lake City at Height of Holiday Shopping Season

For Immediate Release:
December 13, 2018

Brooke Rossi 202-483-7382

Salt Lake City – Dressed in “bloody” white clothes and wearing sheep masks, a group of PETA protesters will gather outside the Forever 21 store in Salt Lake City on Friday with signs proclaiming, “#Never21” and “Sheep Suffer for Wool,” and two TV screens playing PETA’s most recent investigation footage to urge holiday shoppers to avoid the brand until it agrees to stop selling wool.

When:    Friday, December 14, 6–8 p.m.

Where:    Forever 21, 51 S. Main St., Salt Lake City

The protests follow two new PETA video exposés recorded on sheep farms in Australia, the world’s largest exporter of wool and a source of wool used by Forever 21. Workers are shown beating petrified sheep in the face, deliberately mutilating them, and cutting the throats of fully conscious animals. The videos are PETA’s 10th and 11th exposés of the global wool industry since 2014, all of which the group has shared with Forever 21—but the company has refused to act.

“Sheep are beaten and mutilated for wool sweaters, coats, and scarves, and Forever 21 is profiting from this cruelty to animals,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on caring people to give sheep some peace on Earth this holiday season by choosing only wool-free, vegan apparel.”

PETA’s motto reads, in part, that “animals are not ours to wear,” and broadcast-quality video footage from PETA’s exposés is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind