Forever 21 Under Fire After Gruesome Wool Exposés

Protesting 'Sheep' Will Shock Irvine Shoppers

For Immediate Release:
March 19, 2019

Brooke Rossi 202-483-7382

Irvine, Calif. – Dressed in “bloody” white clothes and wearing sheep masks, a group of PETA supporters will gather outside the Forever 21 store in Irvine on Wednesday with signs proclaiming, “#Never21” and “Sheep Suffer for Wool,” to urge shoppers to avoid the brand until it agrees to stop selling wool.

When:    Wednesday, March 20, 12 noon

Where:    Forever 21, 758 Spectrum Center Dr., #303, Irvine

The protesters will also screen footage from two new PETA video exposés recorded on sheep farms in Australia, the world’s largest exporter of wool. The footage shows workers beating petrified sheep in the face, deliberately mutilating them, and cutting the throats of fully conscious animals. The videos are from PETA’s 10th and 11th exposés of the global wool industry since 2014, all of which the group has shared with Forever 21—but the company has refused to act.

“Sheep are beaten and mutilated for wool sweaters, coats, and scarves, and Forever 21 is profiting from this cruelty to animals,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on caring people to be kind to sheep by choosing only wool-free, vegan apparel.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which a supremacist view of the world. Broadcast-quality video footage from PETA’s exposés is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind