Forever 21 On the Naughty List for Continued Wool Sales

PETA Protesters to Ring in the Holiday Shopping Season With Call to Boycott Cruel Retailer

For Immediate Release:
November 27, 2019

Moira Colley 202-483-7382

Scottsdale, Ariz. – On Black Friday, a group of PETA supporters will descend on the Forever 21 store at Scottsdale Fashion Square to urge holiday shoppers to steer clear of Forever 21 until it pledges to stop selling wool.

When:    Friday, November 29, 3:30 p.m.

Where:    Forever 21, Scottsdale Fashion Square, 7014 E. Camelback Rd. (at the intersection with N. Marshall Way), Scottsdale

The protest follows two recent PETA video exposés of sheep farms in Australia, the world’s top exporter of wool and a source of wool used by Forever 21. In them, workers are shown beating petrified sheep in the face, deliberately mutilating them, and cutting the throats of fully conscious animals. The videos are PETA’s 10th and 11th exposés of the global wool industry in just the last five years, all of which the group has shared with Forever 21—but the company has refused to take action.

“Sheep are beaten bloody for wool sweaters, coats, and scarves, and Forever 21 is profiting from this animal abuse,” says PETA Director of Campaigns Danielle Katz. “PETA is calling on kind people not to spend a cent at Forever 21 until it gives gentle sheep some peace on Earth by ending its wool sales.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview.

Broadcast-quality video footage from PETA’s exposés is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind