This Fashion Week, PETA to Shock Shoppers With Graphic Video of Wool Cruelty

Wearing oversized white sweaters and blindfolds, three models will display a mutilated, sheared "sheep" alongside signs that proclaim, "Don't Pull the Wool Over Your Eyes!" in downtown Vancouver to call attention to the wool industry's cruelty to sheep on Monday—the start of Vancouver Fashion Week.

For Immediate Release:
September 12, 2014

Contact:
Sophia Charchuk 202-483-7382

Vancouver – Wearing oversized white sweaters and blindfolds, three models will display a mutilated, sheared “sheep” alongside signs that proclaim, “Don’t Pull the Wool Over Your Eyes!” in downtown Vancouver to call attention to the wool industry’s cruelty to sheep on Monday—the start of Vancouver Fashion Week.

When:   Monday, September 15, 12 p.m.

Where:  West corner of Thurlow and Robson streets, Vancouver

More PETA supporters will screen video footage from PETA’s international exposé of the wool industry in Australia—the source of 90 percent of the world’s merino wool—and the U.S., which revealed that workers violently punched scared sheep in the face, stomped and stood on the animals’ heads and necks, and beat and jabbed them in the face with electric clippers and a hammer. Some sheep even died from the abuse, including one whose neck was twisted until the animal died. The worker who killed the sheep admitted, “I get angry.”

“To produce wool sweaters, gentle sheep are punched in the face, slammed into the floor, stomped on, and even killed by impatient shearers,” says PETA Executive Vice President Tracy Reiman. “PETA’s motto includes ‘animals are not ours to wear,’ and we’re calling on all kind people to leave wool out of their wardrobes.”

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind