‘End Speciesism,’ Proclaim Sheep, Pig, and Cow on New PETA Ads

New Campaign Challenges the Idea That Humans Are Superior to All Other Animals

For Immediate Release:
June 18, 2019

Megan Wiltsie 202-483-7382


PETA wants to see wheels turning in people’s heads, so the group has plastered bike racks in the city with new ads that show a sheep, a pig, and a cow next to the words “#EndSpeciesism. We Also Feel Pain, Love, Joy, and Fear.” The ads are part of a nationwide campaign against the traditional human-held belief that, despite their extraordinary talents, abilities, and intelligence, all other animal species are inferior to ours.

“All animals—from humans to hens—are made of flesh and blood, feel pain and fear, desire freedom, love their offspring, have unique personalities, and value their own lives,” says PETA President Ingrid Newkirk. “PETA’s ad blitz encourages everyone to fight speciesism by valuing all animals for who they are as individuals, not for the ways they can be exploited.”

Speciesism is used to justify using other living, feeling beings as property, objects, or even ingredients in food and materials for clothing. Because of this prejudice, highly social primates are caged alone in laboratories; billions of cows, chickens, pigs, and others are hacked apart in slaughterhouses every year; coyotes are trapped in the wild and their fur is turned into jacket trim; and tigers are whipped to force them to perform in traveling circuses.

PETA—whose motto reads, “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way”—encourages everyone to combat speciesism by buying cosmetics that weren’t tested on animals, choosing vegan food and fashion, staying away from animal circuses, and otherwise rejecting the exploitation of all animals.

PETA’s #EndSpeciesism ads will be running on bike racks, bus shelters, and billboards around the country, including in New Jersey, Ohio, Vermont, and Wisconsin.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind