Elephant on the Shelf? PETA Gift Puts New Animal-Friendly Twist on a Christmas Classic

For Immediate Release:
November 16, 2022

Robin Goist 202-483-7382

Norfolk, Va. – Instead of an elf who tells Santa whether kids have been naughty or nice, how about an elephant who empowers kids to be nice to animals? That’s the idea behind Ellie on the Shelf, now available for purchase at the PETA Shop.

The plush Ellie comes with a booklet explaining that she’s on a “very special mission from Santa” to find “the kindest kids in the world who love animals” and ask them to spread holiday cheer by doing something nice for animals every day. Her elephantastic ideas include donating old towels to an animal shelter, baking vegan cookies for friends and family, and properly disposing of jars and other recyclables so that hungry animals won’t get trapped in them.

The PETA shop has gifts for everyone on shoppers’ “nice” lists, including The Essential Book of Vegan Bakes for bakers, the Phil America x PETA streetwear line for style mavens, the ready-to-toast Vegan S’Mores Kit (with dairy-free chocolate and gelatin-free marshmallows), and a vegan chocolate–filled Advent calendar for foodies. And since dogs and cats shouldn’t be left out of the celebration, the PETA Shop is offering its first-ever Happy Pawlidays Vegan Dog Treat Advent Calendar and a Kitty Donut Catnip Toy. All profits from merchandise sales go directly toward supporting the group’s vital work for animals.

“Children are naturally compassionate and want to help animals, and Ellie is the perfect gift for any kid who’s eager to make a difference but isn’t sure where to start,” says PETA Senior Director of Youth Programs Marta Holmberg. “From snuggly plush animals for children to catnip toys for Fluffy and vegan treats for Fido, gifts for every member of the family can be found at the PETA Shop.”

PETA—whose motto is “Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind