Edward James Olmos’ Holiday Plea to Fans: Treat Dogs Like Family

Coco Actor—and His Beloved Dog—Star in New PETA Campaign to Call for Top Treatment of Canine Companions

For Immediate Release:
December 4, 2017

Moira Colley 202-483-7382

Los Angeles – “Family Is Family”: That’s the message that Blade Runner 2049 actor Edward James Olmos has for fans in a new PETA ad campaign, which reminds guardians not to overlook the needs of their animal companions during the hectic holiday season. The sweet shot featuring Olmos’ own beloved dog, Moe, urges everyone to keep animals indoors, always make time for walks and other fun activities, and give them lots of love and attention the whole year round.

In an accompanying video spot, Olmos reminds his fans that dogs are social animals who need companionship and should never be left alone outside, including chained up.

“Edward James Olmos is proof that humans can be heroes for animals every single day,” says PETA Senior Vice President Lisa Lange. “From taking invigorating hikes together to sharing cozy movie nights, Olmos and Moe add to each other’s lives in wonderful ways and represent the best of what animal guardianship can provide.”

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—has compiled a list, available here, of ways to keep animal companions safe and content throughout the hectic holiday season. For example, make sure that guests and kids never share sweet, fatty, or salty holiday treats with animals, and keep tinsel, ribbons, batteries, electric cords, and ornament hooks away from prying paws.

Olmos previously starred in a PETA campaign urging people to stay home with their animals during loud Fourth of July fireworks displays. He’s part of a long list of celebrities—including George Lopez, Eva Mendes, Kate del Castillo, Alicia Machado, his former Selena co-star Constance Marie, and his former Battlestar Galactica co-star Tricia Helfer—who have teamed up with PETA or its affiliates to promote kindness to animals.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind