‘Don’t Go Breaking My Heart,’ Pleads Pig Near BBQ Joints

New Valentine's Day Billboards Urge Everyone to Go Vegan

For Immediate Release:
February 10, 2020

Nicole Meyer 202-483-7382

Decatur, Ala. – Ahead of Valentine’s Day, PETA has organized a sweet surprise near two BBQ restaurants: giant pro-vegan billboards featuring a pig who urges viewers to have a heart for animals and go vegan.

“Intelligent, playful pigs are unique individuals who value their lives and don’t deserve to be killed for a fleeting taste of flesh,” says PETA President Ingrid Newkirk. “PETA is urging people to show pigs and other animals some love and respect by keeping them off their plates.”

In today’s meat industry, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any pain relief. At the slaughterhouse, they’re hung upside down—sometimes while still conscious—and bled to death.

The World Health Organization has confirmed that eating bacon, hot dogs, ham, and other processed meats can cause cancer. Every person who goes vegan saves the lives of nearly 200 animals each year and reduces their own risk of suffering from heart disease, obesity, cancer, diabetes, and numerous other health issues.

The billboards are located at 2025 Danville Park Dr. S.W., .4 miles from Big Bob Gibson Bar-B-Q, and on AL-20, .3 miles west of Scruggs BBQ.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind