‘Do It for Herbie’s Brothers’: PETA Offers Vegan Starter Kits in Honor of Turkey Who Escaped

For Immediate Release:
October 30, 2015

David Perle 202-483-7382

As the community reacts to the story of Herbie, the turkey who escaped from a pickup truck in Moncton and ran for his life, PETA—whose motto reads, in part, that “animals are not ours to eat”—is offering free vegan starter kits to Canadians who’ve been inspired by his bid for freedom and want to try vegan recipes.

“Herbie’s brave escape shows that, just like humans, turkeys are living beings who feel pain and fear and don’t want to die,” says PETA Campaigner Emily Lavender. “PETA is offering free vegan starter kits and recipes at PETA.org—and urging Monctonians to try vegan meals this holiday season and all year long. Do it for Herbie’s brothers!”

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind