‘Dead Calf’ at New To-Go Starbucks Store? PETA to Challenge Vegan Upcharge

For Immediate Release:
July 11, 2022

Robin Goist 202-483-7382

New York – When Starbucks opens its new “grab and go” café in the lobby of The New York Times Building tomorrow, PETA will be on hand to cause a ruckus with a lifelike calf stuffed into a “bloody” Starbucks cup. The new café is directly across the street from Sir Paul McCartney’s PETA billboard calling on the chain to stop charging customers extra for vegan milks, which prevent calves from being torn away from their mothers soon after birth in the dairy industry and—as Starbucks admits—are better for the planet.

When:     Tuesday, July 12, 9:30 a.m.

Where:    Starbucks, 620 Eighth Ave. (at the intersection with W. 40th Street), New York

“Starbucks’ vegan milk upcharge leaves a bad taste in the mouth of anyone who cares about animals or the environment,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on Starbucks to stop curdling customers’ goodwill by charging extra for kind and climate-friendly choices.”

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind