Danvers Designer Urged to Cut Ties With Wool Prize

For Immediate Release:
February 13, 2020

Brooke Rossi 202-483-7382

Danvers, Mass. – The controversy surrounding the wool industry—in which cruelty to sheep has been documented in Australia, the U.K., and the U.S.—has just reached Massachusetts.

This morning, PETA sent a letter to Danvers native Matthew Adams Dolan—whose fashion label, which bears his name, is a finalist for the 2020 International Woolmark Prize—urging him to remove his label from the running, highlighting the cruelty of and environmental destruction caused by the wool industry.

Dolan has taken steps to expand his business in a conscious and sustainable way—and as PETA points out, the wool industry is a major producer of methane, a potent greenhouse gas that contributes to climate change and is driving ecological catastrophes like the wildfires in Australia (the world’s largest exporter of wool and Woolmark’s home), which have reportedly killed around 100,000 sheep on Kangaroo Island alone.

“Every single wool garment drives an industry that’s spewing out pollutants and fueling near-apocalyptic wildfires that are burning gentle sheep to death,” says PETA Executive Vice President Tracy Reiman. “PETA is urging Matthew Adams Dolan and the other finalists to take a stand against wool by shunning this prize and embracing truly sustainable all-vegan materials.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind