Daniella Monet Makes a Splash as a Mermaid in New peta2 Ad

Nickelodeon Star Unveils New Vegan Campaign at Fort Lauderdale’s Sublime Restaurant

For Immediate Release:
April 15, 2013

Wendy Wegner 202-483-7382 

Los Angeles — At a special reception at South Florida’s gourmet vegan restaurant Sublime, Nickelodeon star Daniella Monet unveiled her brand-new “Try to Relate to Who’s on Your Plate” ad campaign for peta2, PETA’s youth division, in which she appears underwater as a mermaid above the words “Try to Relate to Who’s on Your Plate.” The ad, which was shot underwater by top celebrity photographer Jack Guy, is available here, and photos of the unveiling are available here.

Monet also sat down for an exclusive peta2 interview, in which she discussed people who say that they’re vegetarians—but still eat fish. “They forget that fish have feelings, too,” she says. “Fish aren’t veggies. Fish have feelings, and fish are trying to live and breathe.” In the interview, Monet also opens up about what first prompted her to go vegetarian at age 5—”I went to a dude ranch with my family, and I asked a lot of questions”—and describes how going vegan as a young teen helped her feel her best.

Scientific studies show that fish are intelligent, sensitive animals who experience pain and fear when they are hooked or netted and pulled from the water. A recent issue of the journal Fish and Fisheries cited more than 500 research papers on fish intelligence that prove that fish are smart, can use tools, and have impressive long-term memories and sophisticated social structures. Vegans spare fish and other animals from immense suffering and also safeguard their own health: A recent study found unsafe mercury levels in 84 percent of all fish. And according to the Academy of Nutrition and Dietetics, vegans are less prone to heart disease, cancer, obesity, and stroke than meat-eaters are.

Monet is part of a long list of celebrities—including Lea Michele, Megan Park, Torrey DeVitto, Sarah Hyland, Kellan Lutz, Cody Simpson, and Pink—who have teamed up with peta2 to promote kindness to animals.

For more information about Monet’s campaign, please visit peta2.com. More information about Sunday’s reception at Sublime Restaurant is available here

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind