D.R.A.M. Inspires Fans to Love Their ‘Greens’ With PSA for PETA

Chart-Topping Rapper Teams Up With PETA for Never-Before-Seen 'Broccoli' Video 'Outtake'

For Immediate Release:
January 5, 2017

Contact:
Moira Colley 202-483-7382

Los Angeles – PETA has teamed up with chart-topping superstar D.R.A.M. for a never-before-seen “outtake” from the music video for his Grammy-nominated song, “Broccoli”—and it brings a whole new meaning to the word “greenery.” In the video, the rapper brags to his friends about the bounty of “broccoli” that he’s picked up, but confusion quickly ensues when he presents a large platter of the stuff. The clip first premiered on Billboard.com earlier today and can be viewed here.

“There’s nothing healthier than an abundance of greenery—green leafy vegetables, that is,” says PETA Senior Vice President Lisa Lange. “PETA hopes D.R.A.M. inspires people everywhere to start steaming up that broccoli—and that kale, chard, and spinach, too.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that vegan meals are free of saturated animal fat and cholesterol and spare animals immense suffering in today’s industrialized meat, egg, and dairy industries. And speaking of green, vegan foods boast a low carbon footprint compared to meat, which comes from an industry that’s responsible for a staggering amount of greenhouse-gas emissions.

D.R.A.M. joins a growing list of celebrities—including Waka Flocka Flame, Kid Ink, RZA, Casey Affleck, P!nk, and Russell Simmons—who have teamed up with PETA to promote healthy and humane meat-free meals.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind