D.R.A.M.’s ‘Broccoli’ Video: The Outtake Footage Doubles as a Perfect PSA

The 2016 Grammy Award–nominated artist behind one of the year’s most wildly popular songs, “Broccoli,” is bringing a whole new meaning to the word “greenery.” With more than 145 million views, you’ve likely seen it, but what you haven’t seen is the outtake footage of D.R.A.M. and his buddies—which makes for a fitting public service announcement. It shows that everyone can benefit from eating an ounce or two—or even a pound—of the plant that is widely accessible and perfectly legal in all 50 states.

Vegan meals are free of saturated animal fat and cholesterol and spare animals immense suffering in today’s industrialized meat, egg, and dairy industries. And speaking of green, vegan meals boast a low carbon footprint, as the meat industry is responsible for a staggering amount of greenhouse-gas emissions.

The Academy of Nutrition and Dietetics states that vegetarians and vegans enjoy a lower risk of death from heart disease, lower blood cholesterol levels, lower blood pressure, lower rates of hypertension and type 2 diabetes, and a lower body mass index, as well as lower overall cancer rates. It concludes that vegetarian or vegan diets “are healthful, nutritionally adequate, and may provide health benefits in the prevention and treatment of certain disease.”

Feeling inspired? Going vegan is easier than ever. Do your part for your healththe environment, and animals. It’s never too early (or late) to make the kind, smart choice to eat plant-based foods that give your health a boost and spare animal suffering. It’s also never been easier to stop eating meat, eggs, and dairy “products”: There are countless cruelty-free options in grocery stores and restaurants across the country. And PETA has hundreds of free, delicious vegan recipes to try!

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind