D∆WN is ‘Skinned Alive’ For New PETA Ad

R&B Superstar Says Leather Is a 'Rip-Off'—and Urges H&M to Pull All Animal Skins From Its Shelves

For Immediate Release:
September 27, 2017

Moira Colley 202-483-7382

New York – Just in time for the fall shopping season, R&B superstar and former Danity Kane singer D∆WN (Dawn Richard) bares it all for a new PETA ad—shot by top celebrity photographer Brian Bowen Smith—that shows skin being torn off her body next to the words “Leather Is a Rip-Off. That Leather Jacket or Upholstery Was Someone’s Skin.”

In an exclusive video interview with PETA, D∆WN reveals the inspiration for the gruesome ad: “[A]nimals don’t have the ability to say how much pain they’re in or tell you not to rip their skin off for your ability to wear something.”

That’s why she has also sent a letter to H&M urging the company to take all animal skins off its shelves, pointing to a recent PETA exposé of the world’s largest leather processor—one that H&M previously obtained leather from—that showed workers branding calves on the face and electroshocking and beating cows and bulls. She also notes that turning animal skins into leather requires massive amounts of energy and dangerous chemicals that pollute surrounding areas.

“[T]here’s no good reason for H&M to continue selling animal skins,” D∆WN writes, “and as leather products account for less than 1 percent of H&M’s product range, replacing leather goods with sustainable, eco-friendly, and gorgeous cruelty-free alternatives should be feasible.”

D∆WN is part of a growing list of celebrities—including Alicia Silverstone, Jhené Aiko, Eva Mendes, P!nk, Taraji P. Henson, and Penélope Cruz—who have bared it all to help PETA (whose motto reads, in part, that “animals are not ours to wear”) promote kinder wardrobe choices.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind