Crocs Wins PETA Award for Ditching Leather

For Immediate Release:
July 29, 2021

Contact:
Megan Wiltsie 202-483-7382

Broomfield, Colo. – A Compassionate Business Award is on its way from PETA to Crocs, which just announced that it is removing leather from its designs and will go entirely vegan by the end of the year—a kind move that follows years of appeals from PETA to its executives. The decision is part of Crocs’ goal of becoming a “net zero” company by 2030.

“Crocs is taking the most effective action possible to cut its carbon footprint and preventing gentle cows from being strung up and slaughtered,” says PETA Executive Vice President Tracy Reiman. “PETA is celebrating this conscientious company for taking a big step to bring about the vegan world we all need.”

A PETA video exposé of the world’s largest leather producer revealed that gentle cows and bulls were branded on the face, electroshocked, and beaten before being killed for their skin. Turning animal skins into leather requires the use of 130 chemicals—including cyanide—and leather production results in massive amounts of the carbon emissions that contribute to climate change. The World Bank has also reported that cattle ranching is responsible for over 80% of deforestation in the Amazon since 1970.

Crocs will receive a framed certificate and a box of delicious vegan chocolates.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind