At Start of National Dairy Month, PETA's 'De-Calf Your Coffee' Message Will Brew Compassion in Top Dairy-Producing State
For Immediate Release:
June 6, 2018
Audrey Shircliff 202-483-7382
Harrisburg, Pa. – What: As part of PETA’s nationwide “De-Calf Your Coffee” campaign, which will run in cafés in some of the top dairy-producing states, a PETA “cow” will pass out free pro-vegan coffee cup sleeves on Thursday, June 7, outside Capital Joe Coffee, where legislators and aides often stop on their way to work at the Pennsylvania State Capitol less than half a mile away. The campaign was launched in response to the controversial Dairy Pride Act—which aims to “prohibit the sale of any food that uses the market name of a dairy product [but] is not the milk of a hooved animal.”
When: Thursday, June 7, 10 a.m.
Where: Outside Capital Joe Coffee, 418 Forster St., Harrisburg
“Learning of the conditions under which cow’s milk is obtained leaves a sour taste in your mouth,” says PETA Vice President Dan Mathews. “That’s why so many consumers are ditching the dairy variety for coconut, almond, oat, hazelnut, and soy milks.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in today’s dairy industry, cows are artificially inseminated (raped by syringe) and calves are torn away from their loving mothers within a day of birth. Mother cows have been known to wail for their calves for days after separation. Male calves are often slaughtered for veal, and females are sentenced to the same miserable fate as their mothers.
PETA is also taking its anti-dairy message to coffee shops in Wisconsin—home of the bill’s sponsor, Sen. Tammy Baldwin—and near state capitol buildings in Vermont and California to protest the start of National Dairy Month.
For more information, please visit PETA.org.