Cold Dog Ad Blitz Hits Local Malls After Dogs’ Deaths in Detroit

PETA Ads Urge Michigan Shoppers Never to Chain Up Animals Outdoors

For Immediate Release:
March 13, 2019

Megan Wiltsie 202-483-7382

Detroit – As part of PETA’s nationwide campaign to encourage people not to leave animals outdoors in cold weather—and because two dogs reportedly froze to death in Detroit last year after being left outdoors in freezing temperatures—the group has hit two nearby malls with anti-chaining ads featuring rap icon Eve.

The ads are located at Green Oak Village Place in Brighton and Oakland Mall in Troy.

“The number of animals who freeze to death each winter on a chain or in a barren doghouse is tragic, and these deaths are utterly preventable,” says PETA Vice President Colleen O’Brien. “PETA’s ads urge people to bring dogs indoors, where they’re safe and warm, and not to abandon them outdoors to fend for themselves through Michigan’s bitter winters.”

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism, which is a supremacist worldview. Animals left outdoors in the cold can suffer from frostbite and exposure, become dehydrated when water sources ice over, and die. Already this winter, there have been at least 27 cold weather–related companion animal deaths (last year, there were 50)—and these are just the ones that have been reported. Most aren’t. Anyone who sees animals left outside without shelter from the elements should note their location and alert authorities immediately.

PETA previously erected billboards following the deaths of dogs in Illinois, Maryland, Missouri, and Ohio. The group’s other efforts to protect dogs from cold weather include more celebrity campaigns, radio PSAs, and pushing for anti-chaining legislation across the country.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind