Clean-Up of Putrid Pit of Sheep Carcasses Prompts Anti-Wool Billboard

Just in Time for Holiday Shopping Season, PETA Ad Reminds Everyone That the Wool Industry Is What Really Stinks

For Immediate Release:
November 17, 2015

Catie Cryar 202-483-7382

Troutdale, Ore. – As the Troutdale Cleanup Project begins excavating the acre-large pit of rotting sheep remains left behind by the old Bissinger Wool Pullery, PETA is negotiating with local advertisers to display a billboard that shows an abandoned shorn sheep, who has collapsed on the floor with a broken leg, next to the words “Looks Like Someone Wants Her Coat Back. Wool Is for Sheep, Not Humans.”

The ad comes just in time for the holiday shopping season and follows PETA’s recent international exposés, which revealed that sheep are punched in the face, slammed into the floor, stomped on, and even killed by impatient wool industry workers.

“While the clean-up process of this decades-old sheep graveyard may release quite a stench, it’s the wool industry that really stinks,” says PETA Executive Vice President Tracy Reiman. “This holiday season, PETA is calling on shoppers to remember the gentle sheep who are punched in the face and left with bloody wounds and broken limbs for wool sweaters and scarves and to shop vegan.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—has exposed that sheep are mutilated, abused, and skinned alive, even for so-called “responsibly sourced” wool. Shearers are often paid by volume, not the hour, which encourages fast, violent work and can lead to gaping wounds on sheep’s bodies, which workers haphazardly stitch closed—without giving the animals any painkillers.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind