Chicken-Truck Crash to Draw ‘Hell on Wheels,’ a Squawking Memorial From PETA

For Immediate Release:
June 27, 2023

Brittney Williams 202-483-7382

Portland, Ore. – On Tuesday, in memory of the hundreds of birds who died in agony after a truck carrying them overturned on I-5—prompting PETA and Direct Action Everywhere to report to the scene and rescue one of the surviving birds—PETA will bring “Hell on Wheels,” its life-size chicken transport truck, to Pioneer Courthouse Square near Buffalo Wild Wings and Raising Cane’s Chicken Fingers. The truck—which is covered with images of real chickens crammed into crates on their way to a slaughterhouse—will blast actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. Photos of the truck and the rescued chicken are available here.

When:    Tuesday, June 27, 12 noon

Where:    Pioneer Courthouse Square, 701 S.W. Broadway (between S.W. Yamhill and S.W. Morrison streets), Portland

“Each of these chickens was an individual who died in terror when this truck turned over, crushing them to death and scattering their bodies on the roadside,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember these birds’ horrific deaths and opt for a kind vegan meal instead.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview, and offers free vegan starter kits to help anyone make the switch.

For more information, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind