Very Cheeky Billboard Proclaims, ‘Dive Into a Vegan Lifestyle This Summer’

Amid Record High Temperatures, PETA Campaign Encourages Swimmers to Stay Sexy and Healthy With Vegan Foods

For Immediate Release:
June 27, 2017

Brooke Rossi 202-483-7382

Phoenix – As temperatures climb in one of America’s hottest cities, PETA is stepping in to help residents get even hotter (and healthier) bodies with an eye-catching summer ad campaign featuring a woman’s bottom in a bikini and the words “Dive Into a Vegan Lifestyle.” The billboards are going up this week at six locations near pools around the city.

The first billboard is located at 15759 N. 19th Ave., just south of Tierra Buena Lane near the Deer Valley Pool.

“Vegan meals save animals’ lives and can help swimmers get that sought-after bikini body,” says “Lettuce Lady” and former Sexiest Vegan of the Year winner Yerika Soho. “PETA’s cheeky ads will motivate Phoenix residents to shape up by eating grains, beans, veggies, fruits, and nuts and skipping the cholesterol and fat-laden meat and dairy foods.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that each person who goes vegan spares more than 100 animals every year daily suffering and a terrifying death in today’s industrialized meat, egg, and dairy industries. While vegans have big hearts, studies show that they have healthier ones, too: In addition to lowering their risk of developing heart disease, vegans are less prone to suffering from cancer, diabetes, and obesity and, on average, are fitter and trimmer than meat-eaters.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind