Canada Goose to Face PETA Pressure at Annual Meeting

Cruel Company Will Be Urged—Again—to Ban Fur and Down

For Immediate Release:
August 11, 2020

Brooke Rossi 202-483-7382


“Given that animals trapped in the wild and those raised on farms always suffer, how can Canada Goose … continue to sell fur-trimmed and down-filled jackets?” That’s the question a PETA employee will ask during the company’s online annual meeting on Wednesday.

When:    Wednesday, August 12, 1:30–2:30 p.m.

Where:  250 Bowie Ave., Toronto

During the meeting, PETA supporters wearing masks and practicing social distancing will also protest outside Canada Goose’s Toronto headquarters. They’ll carry signs showing graphic images of dead geese and coyotes alongside the words “Here Is the Rest of Your Canada Goose Jacket” and display a QR code that passersby can scan to access a hands-free “virtual leaflet” with information about the cruelty inherent in every Canada Goose garment.

PETA will point out that while Canada Goose has pledged to stop buying “new” fur starting in 2022, “reclaimed” fur still comes from coyotes who suffered in steel traps before they were shot, bludgeoned, or killed in other violent ways. The company is also “humane washing” its use of down by touting the abysmally inadequate Responsible Down Standard, which allows for injured animals to languish in pain for days before they’re put out of their misery.

“Canada Goose is hoping it can get away with lip service to animal welfare while profiting from the same old cruelty,” says PETA Executive Vice President Tracy Reiman. “PETA will keep the company in its crosshairs until it steps up and stops making parkas from animals’ fur and feathers.”

It’s standard practice in the fur and down industries for fur trappers to use painful steel traps that slam down on coyotes’ legs and for birds to be shipped in all weather extremes to slaughterhouses, where they’re stunned, their throats are cut, and their bodies are dunked into scalding-hot defeathering tanks.

Following a PETA complaint and a subsequent Federal Trade Commission investigation, Canada Goose has stopped claiming that its standards ensure that its suppliers don’t abuse animals.

A wide variety of top brands—including Hemp Tailor, Save the Duck, NOIZE, and Wuxly Movement—sell warm, stylish all-vegan coats.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit

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