Canada Goose Store Opening Prompts ‘Wear Something Vegan’ Ad Blitz

PETA Transit Ads Near The Mall at Short Hills Urge Consumers to Forgo All Down, Wool, and Fur Clothing

For Immediate Release:
October 4, 2018

Brooke Rossi 202-483-7382

Short Hills, N.J.

Canada Goose has recently opened a flagship store at The Mall at Short Hills, prompting PETA to clap back by placing powerful ads on public transportation buses around the mall urging people to steer clear of Canada Goose coats and all other items made from fur, wool, and down. Descriptions of the ads—which will be up for a month—are below:

  • A mother fox and her baby alongside the words “We’re Individuals. We’re Not Coats or Trim. Wear Something Vegan.”
  • A sheep alongside the words “We’re Individuals. We’re Not Sweaters. Wear Something Vegan.”
  • Two geese alongside the words “We’re Individuals. We’re Not Down Jackets. Wear Something Vegan.”

PETA originally attempted to place its provocative anti–Canada Goose ad showing three dead, bloody animals—two geese and a coyote—alongside the words “This Is the Rest of Your Canada Goose Jacket,” but the New Jersey Transit Corporation rejected the ad, saying that it “demeans or disparages an … entity.”

“Just like us, the geese and coyotes who are tormented and killed on Canada Goose’s watch feel pain and fear and value their lives,” says PETA Campaign Manager Christina Sewell. “PETA’s moving ads will encourage shoppers to leave items that stripped animals of their lives on the rack and opt for chic and compassionate vegan outerwear instead.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—has released a video exposé revealing that workers at a Canada Goose down supplier rounded up terrified geese who piled on top of one another in an attempt to escape, causing suffocation and death. Workers then grabbed and carried birds by their necks and crammed them into cages so small that they couldn’t sit up fully or extend their wings. Coyotes used for Canada Goose’s fur trim can suffer in traps for days before they’re shot or bludgeoned to death. Trapped coyote mothers desperate to get back to their starving pups have even attempted to chew off their own limbs to escape.

A variety of top brands—including HoodLamb, The North Face, Helly Hansen, Save the Duck, and Wuxly Movement—sell warm, stylish coats that no animal had to suffer and die for.

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