Canada Goose IPO to Net an Unexpected Investor: PETA

With Protest Outside Stock Exchange and Stock Purchase Within, Group Will Pressure Retailer to Stop Killing Coyotes for Coats

For Immediate Release:
March 15, 2017

Sophia Charchuk 202-483-7382

What:    Wearing coyote masks and business suits and waving signs reading, “Trading in Lives Is Bad for Business,” PETA members will gather outside the New York Stock Exchange on Thursday as Canada Goose makes its initial public offering. PETA also plans to buy a small amount of stock in the company so that it can introduce shareholder resolutions against the use of fur and down in the outerwear maker’s products.

Where:    New York Stock Exchange, in front of the Broad Street entrance, 11 Wall St., New York

When:    Thursday, March 16, 9 a.m.

“Every fur-trimmed Canada Goose coat represents the terrifying and painful death of a coyote who was trapped, strangled, shot, stomped on, or bludgeoned,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on consumers to reject Canada Goose’s cruelty to coyotes and geese and to invest in kindness by buying vegan clothing instead.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that trapped coyote mothers desperate to get back to their starving pups have been known to attempt to chew off their own limbs to escape, and many trapped animals succumb to the elements, blood loss, infection, or predators before trappers arrive to kill them. In addition, birds abused for down spend their entire lives in crowded, filthy sheds until their throats are slit.

A PETA video that juxtaposes Canada Goose’s coyote-fur jackets with disturbing footage of a trapped coyote has received more than 36 million views, been shared over 200,000 times, and generated more than 60,000 outraged comments on Facebook.

Broadcast-quality video footage is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind