VIDA Fitness and PETA Team Up for Free Vegan Fitness Talk

For Immediate Release:
April 17, 2014

Moira Colley 202-483-7382

Washington – Swimsuit season’s here―wanna get buff without beef? That’s the theme of a free talk by vegan lifestyle coach and certified personal trainer Zachary Koval that will be held at VIDA Fitness on Thursday, May 8, at 7:30 p.m. Koval, a gay model who won PETA’s Sexiest Vegetarian contest, also stars in a new poster that will be on display at VIDA Fitness. In the ad (viewable here), he displays his hunky torso next to the caption “Killer Body. Clear Conscience. Try Vegan.”

When:   Thursday, May 8, 7:30 p.m.

Where:  VIDA Fitness, Washington 

We hope you’ll consider running an advance item about this. Koval will teach his audience how to get beefy muscles without resorting to a beefy diet and will share information on the best vegan protein-rich foods for athletes. His talk is quite timely considering veganism’s recent spike in popularity among health-conscious Americans. Not only are luminaries such as Bill Clinton and Al Gore going vegan, superstars such as Beyoncé and Jay-Z are also talking openly about their love affair with vegan cuisine. (The two made headlines for their one-month vegan “cleanse” in 2013.)  One poll by Nation’s Restaurant News even dubbed vegan food a “hot new trend” of 2014.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind