Burger King’s Cruel Gimmick Not a Hit for Animals

For Immediate Release:
March 17, 2015

David Perle 202-483-7382

PETA Executive Vice President Tracy Reiman has released the following statement on Burger King’s recent marketing stunt that will feature a traveling chicken “choosing” whether chicken fries will return to select Burger King locations:

Even for Burger King—which rakes in profits from the slaughter of millions of chickens every year—this cruel display is beyond the pale. Hauling a hen around the country to “decide” the fate of others of her own kind is a stomach-churning proposition for anyone with a heart, and PETA asks caring people to think about Gloria and how, if the exercise were real, she would never condemn any chicken to a lifetime of suffering on Burger King’s contract factory farms or in its slaughterhouses. The company should cancel this cruel stunt immediately.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind