‘Boycott Canada Goose’ Ads Pulled From Bus Shelters

PETA's Ads Condemning Cruel Fur-and-Feather Jackets Were Removed by Ad Agency After 'Numerous Complaints'

For Immediate Release:
September 19, 2018

Audrey Shircliff 202-483-7382, ext. 2188

Toronto – PETA’s powerful though not at all graphic anti–Canada Goose ads—which show a coyote proclaiming, “I’m a Living Being, Not a Piece of Fur Trim,” and a goose stating, “I’m a Living Being, Not Jacket Filling,” above the words “Boycott Canada Goose”—went up this week at several bus shelters between Canada Goose’s headquarters and the home of the company’s CEO, Dani Reiss. But after receiving “numerous complaints” through its internal communications line and the city’s help line—many of which PETA suspects came from Canada Goose executives—the ad agency informed PETA that it would be pulling the ads after just one day.

“If the geese and coyotes used for Canada Goose jackets could call a help line, they’d be desperately pleading not to be tortured and killed,” says PETA Executive Vice President Tracy Reiman. “This censorship will only motivate PETA to increase the pressure on Canada Goose until it drops fur and feathers and switches to using warm, high-quality vegan fabrics instead.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—has released a video exposé revealing that workers at a Canada Goose down supplier rounded up terrified geese who piled on top of one another in an attempt to escape, causing suffocation and death. Workers then grabbed and carried birds by their necks and crammed them into cages so small that they couldn’t sit up fully or extend their wings. Coyotes used for Canada Goose’s fur trim can suffer in traps for days before they’re shot or bludgeoned to death. Trapped coyote mothers desperate to get back to their starving pups have even attempted to chew off their own limbs to escape.

A wide variety of top brands—including HoodLamb, The North Face, Helly Hansen, Save the Duck, and Wuxly Movement—sell warm, stylish, cruelty-free coats that no animal had to suffer and die for.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind