‘Bloody’ PETA ‘Reptile’ to Protest Hermès Horror: Live Animals Sawed Open on Supplier’s Farm

Bodypainted 'Crocodile' Will Highlight Miserable Lives and Deaths of Reptiles Who Become 'Luxury' Watchbands and Birkin Bags

For Immediate Release:
September 1, 2015

Lakisha Ridley 202-483-7382

Montréal – Montréal shoppers will get an eyeful on Wednesday as a PETA “reptile” lies in a pool of “blood” outside retailer Holt Renfrew’s storefront. The PETA supporter, painted to look like a crocodile, will be flanked by a banner proclaiming, “Hermès: Accessories to Murder,” while protesters screen footage of PETA’s recent investigation that was reported on by CBSNews.com.

Where:           Holt Renfrew, 1300 Sherbrooke St. W., Montréal

When:             Wednesday, September 2, 12 p.m.

“PETA’s exposé of Hermès suppliers in the U.S. and Africa reveals that every Hermès watchband or Birkin bag means a living, feeling being experienced a miserable life and a ghastly death,” says PETA President Ingrid Newkirk. “People pay thousands of dollars for such accessories, but the reptiles on these cruel and disgusting factory farms are paying the real price.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—revealed the mistreatment of alligators on a filthy Texas farm that supplies Hermès. After a captive-bolt gun at the facility was believed to be malfunctioning, the manager told a worker to cut into hundreds of live and fully conscious alligators to try to dislocate their vertebrae and then shove a metal rod up their spinal columns. Some reptiles were writhing minutes after their necks had been sawed open with a knife or box cutter in a crude attempt to slaughter them—all for $2,000 watchbands. Footage captured in Zimbabwe showed that tens of thousands of crocodiles were crowded into unnatural, barren concrete pits for $40,000-plus Birkin and Kelly bags.

Broadcast-quality footage is available here, and photos are available here. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind