Bird Flu Outbreak Prompts Pointed PETA Billboard

Filthy Poultry Farms Breed Fatal Flu—Tofu Factories Don't

For Immediate Release:
April 30, 2015

David Perle 202-483-7382

Sioux City, Iowa – As the H5N2 bird flu death toll mounts in the Midwest—with more than 7 million bird deaths on poultry farms since early March alone—PETA plans to place a billboard in Sioux City, that shows a chicken hanging by the feet in front of a blood-spattered wall, with the caption, “Bird Flu. The Writing Is on the Wall. Go Vegan.” PETA hopes to remind everyone that crowded poultry farms, where animals stand and sleep amid their own waste, are breeding grounds for dangerous bacteria and viruses like avian flu—and that the kindest and healthiest choice is to go vegan.

“You’ll never catch the flu from a piece of tofu, but when tens of thousands of birds are crammed into filthy sheds and surrounded by their own waste, diseases spread and even mutate quickly,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on people who are concerned about animals or their own health to do what so many other diners are doing nowadays—and that’s choosing healthy vegan meals.”

On a poultry farm, one shed may house tens of thousands of birds who are never allowed outside and don’t have the opportunity to breathe fresh air. These sensitive, inquisitive animals are surrounded by their own waste and breathe in ammonia-laden air that burns their lungs and damages their immune systems. When one bird gets sick, the disease can quickly spread to all the other birds in a shed—and coming into contact with infected chicken meat or eggs puts consumers’ health at risk.

Fortunately, vegan products such as tofu, meat-free tenders, plant-based “turkey” and other deli slices, egg-free mayonnaise, and more are widely available and carry none of the disease risk—or the saturated animal fat and cholesterol—that turkey and chicken flesh and eggs do.

For more information and to see the billboard, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind