Billboard to Pay Tribute to Chickens Killed in Truck Crash

PETA Memorial Will Encourage People to Keep Animals out of Transport Trucks by Going Vegan

For Immediate Release:
January 28, 2020

Brooke Rossi 202-483-7382

Waldron, Ark. – In honor of the chickens who were killed when a truck carrying them overturned on Highway 71 near Square Rock Creek on January 20, PETA plans to place a billboard near the crash site urging people to go vegan.

“Every chicken who died in this terrifying wreck was an individual who felt pain and fear—and so is every chicken whose throat is slit in a slaughterhouse,” says PETA Executive Vice President Tracy Reiman. “PETA’s ad encourages anyone who’s disturbed by the thought of animals suffering on the side of the road or under the slaughterhouse knife to go vegan.”

Chickens killed for their flesh are crammed by the tens of thousands into filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. At the slaughterhouse, their throats are cut, often while they’re still conscious, and many are scalded to death in defeathering tanks.

In addition to saving the lives of nearly 200 animals every year, each person who goes vegan helps the planet considerably. Animal agriculture is responsible for nearly a fifth of human-induced greenhouse-gas emissions and is devastating the Earth on a global scale.

PETA notes that there were more than 100 crashes in 2019 involving trucks carrying animals used for food—and there have already been 17 since the start of 2020.

PETA’s motto reads, in part, that “animals are not ours to eat,” and the group opposes speciesism, which is a human-supremacist worldview. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind