Billboard Aims to Honor Chickens Killed in Truck Crash

PETA Memorial Will Encourage People to Help Keep Animals out of Transport Trucks by Going Vegan

For Immediate Release:
January 21, 2020

Contact:
Brooke Rossi 202-483-7382

Hattiesburg, Miss. – In honor of the chickens who were injured and killed when a truck carrying them overturned on Corinth Road on January 14, PETA plans to place a billboard near the crash site that proclaims, “See the Individual. Go Vegan.

“Gentle chickens experienced a terrifying death on the highway, and those who survived were rounded up and likely taken to slaughter,” says PETA Executive Vice President Tracy Reiman. “PETA’s ad encourages anyone disturbed by the thought of animals suffering on the roadside or under the slaughterhouse knife to go vegan.”

Chickens killed for their flesh are crammed by the tens of thousands into filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. At the slaughterhouse, their throats are cut, often while they’re still conscious, and many are scalded to death in defeathering tanks.

In addition to saving the lives of nearly 200 animals every year, each person who goes vegan helps the planet considerably. Animal agriculture is responsible for nearly a fifth of human-induced greenhouse-gas emissions and is devastating the Earth on a global scale.

PETA notes there were over 100 crashes in 2019 involving trucks carrying animals used for food.

PETA’s motto reads, in part, that “animals are not ours to eat,” and the group opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind